📷 Photo by Anna Cummings Photography · Rio Rancho, NM
Our Story
"I started Pueblo Luna because of something deeply personal — the peace I feel when I visit my grandparents' gravesites."
My name is Jordan Smith. I am a registered nurse, a wife, a mom to a busy toddler boy, and a lifelong New Mexico native. I grew up here — red chile and green chile running through my veins — and I know what it means to feel connected to this land and the people buried in it.
I started Pueblo Luna Gravesite Care because I believe every family deserves the peace of knowing their loved one's resting place is tended with care, consistency, and love — even when life makes it hard to be there yourself.
As a nurse, I have spent my career showing up for people in their most vulnerable moments. This work is an extension of that calling. It is quiet, it is sacred, and it is a true labor of love.
When I am not caring for gravesites, I am at home with my husband — who keeps us fed with incredible cooking — our son, our two dogs, and our cat. We are a loud, warm, wonderful family, and Pueblo Luna is an extension of everything we hold dear.
Jordan Smith
Founder & CEO · Pueblo Luna Gravesite Care